Time is our most valuable asset. As a PR professional, you might find yourself constantly juggling too many tasks at once and having difficulties prioritising what is important, wasting valuable time over the wrong things. As a result, you are constantly under pressure while trying to keep up, because there is just so much to do and remember.
In an era where new information is created every second, discerning what’s relevant to your clients, your industry, or your agency can feel like finding a needle in a haystack. Content prioritisation is no longer just an option – it is a necessity for any PR professional aiming to be efficient, effective, and have a peace of mind.
Alerts are your lifesaver
Alerts, in the digital context, are real-time notifications or messages triggered by specific events or conditions. They can play a vital role in helping you manage your workload, stay organised and respond to potential issues or emergencies. They can help you filter the signal from the noise, allowing you to focus on what matters most, freeing you precious time.
Or they can make everything worse
While alerts can be a powerful tool, they also run the risk of becoming overwhelming if overused. Alert fatigue is a real challenge you must be wary of – if there are too many alerts set, you can develop alert blindness (same as banner blindness), anxiety, and information overload.
This is where Alert Systems come into play
You probably have set up various alerts already, from various sources like social media channels and e-mail. Yet this does not solve the issue because your efforts and attention are still spread across too many sources. Having an all-in-one alert system can help you avoid information overload and alert fatigue, unifying all the relevant content in one accessible and easy to manage tool, tailored to your preferences.
How do Alert Systems work?
Even though alert systems follow a similar sequence, the underlying mechanics of these systems can vary depending on the specifics of the system. This is why it is important to choose the right system or your needs.
Let’s explore Ruepoint’s alert system for example:
1) Real-time Monitoring: The alert system offers real-time monitoring capabilities, enabling you to receive instant notifications when relevant content is published. This feature ensures that you are always up to date with the latest information without having to manually check for updates constantly.
2) Customisable Alerts: Ruepoint Media Monitoring portal allows you to personalise your alerts based on specific criteria or keywords. This level of customisation ensures that you receive only the most relevant content, avoiding information overload and focusing on what matters most to you.
3) Competitive Edge: By staying ahead of competitors in accessing crucial information, you gain a competitive edge in your respective field. This can be particularly advantageous in fast-paced industries where up-to-date knowledge is crucial. You can allocate your time and resources more efficiently to focus on tasks that require expertise.
4) Tracking Industry Trends: Staying updated with relevant content through alerts enables you to track industry trends, identify emerging opportunities, and adapt to changes more effectively.
5) Collaboration and Teamwork: The alert system can facilitate collaboration within teams by allowing users to share relevant content with colleagues easily. This fosters a knowledge-sharing culture and promotes teamwork.
Top 10 best practices for improving your PR strategy with alerts
1) Make sure to set alerts that are highly specific to your needs.
2) Adjust how often you receive alerts.
3) Categorise your alerts by level of importance.
4) Regularly review and adjust your alert settings. Your needs and priorities may change over time, so it’s essential to reflect these changes with your alerts.
5) Use ‘do not disturb’ modes during times when you need to focus.
6) Limit the sources from which you receive alerts. Be mindful of ‘alert fatigue’.
7) Leverage AI and ML tools that can be helpful in managing and reducing the number of irrelevant alerts.
8) Use alerts to establish routines. For example, setting an alert to review a certain news feed every Monday morning can help establish a regular habit.
9) Use visual cues for important alerts, like colour-coding, special symbols, or specific sounds to differentiate high-priority alerts from regular ones.
In 2023, using alerts mindfully to manage and prioritise content is an indispensable strategy for PR & Comms professionals. Carefully choosing a system and setting alerts up can save time and help you stay organised, focusing on what truly matters: building strong, meaningful relationships with your clients and audiences.
Ruepoint can help you stay on top with highly personalised alerts and real time monitoring of global content. Contact us and get a free consultation from one of our experts in media intelligence.