AI in PR and Communication: Potential, Challenges, and Effective Strategies

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is revolutionising various industries and the field of PR and communication is no exception. As PR and Comms teams strive to meet complex service requirements, navigate dispersed teams across geographies, and establish unified methods of monitoring and measuring PR efforts, AI can become their greatest aid. It has tremendous potential to streamline processes, enhance decision-making, and achieve greater effectiveness.