The days when PR experts depended solely on gut feelings and past experiences are over – this is not a personal statement, but a fact. Now, data stands as the backbone of effective communication strategies. It equips PR specialists with tools to understand their audience, measure impact, and adjust their approaches in real time.
However, when biases distort this data, the insights and subsequent strategies can be not only less effective, but even damaging to a brand and its reputation.
Time is our most valuable asset. As a PR professional, you might find yourself constantly juggling too many tasks at once and having difficulties prioritising what is important, wasting valuable time over the wrong things. As a result, you are constantly under pressure while trying to keep up, because there is just so much to do and remember.