Nurturing and enhancing brand value is a challenging but vital undertaking, requiring thoughtful strategy and unwavering execution. Defining the right objectives and accurately tracking your strategy’s performance is vital. Fixating on the wrong Key Performance Indicators (KPIs) can lead to misinformed decisions, obscuring true success or failure.
Unlike other forms of communication, measuring the return on investment in sponsorships goes beyond financial gains and audience actions. Sponsors often engage in events and activities that can profoundly affect fans on an emotional level for commercial purposes, and this aspect deserves careful consideration. It’s the fans and event participants, whether they’re attending a match, participating in a league, enjoying a concert or festival, or partaking in a charity run, who can make or break the success of a sponsorship.
In the world of B2B buying, where we’re often dealing with complex deals and significant investments, understanding the psychology behind our choices is crucial. You as customers are on a journey that’s more than just numbers and data sheets. You’re navigating a landscape where your desires, fears, and goals mix with facts and figures.
As a business owner, one area that has consistently fascinated me is the creation of an exceptional customer experience. When Ruepoint was founded six years ago, our top priority was defining the customer experience and cultivating the culture required to support it. We engaged in discussions encompassing various aspects, including how we wished our brand to be perceived, adapting to growth, and sustaining the customer experience.
Ruepoint is excited to partner with The World Communication Forum Association (WCFA), becoming its first global media intelligence partner. This partnership aligns with our commitment to helping PR and Communications professionals demonstrate the value of their work.
The days when PR experts depended solely on gut feelings and past experiences are over – this is not a personal statement, but a fact. Now, data stands as the backbone of effective communication strategies. It equips PR specialists with tools to understand their audience, measure impact, and adjust their approaches in real time.
However, when biases distort this data, the insights and subsequent strategies can be not only less effective, but even damaging to a brand and its reputation.
In the dynamic world of PR and Communications, professionals gracefully juggle multiple roles, akin to modern-day Shivas. They seamlessly manage media relations over the phone with one hand, meticulously craft press releases with another, and even hold their head due to a headache with yet another. The list of tasks seems endless. However, within this intricate dance, a significant challenge arises: the fragmented landscape of in-market media intelligence services.
In the race to define the future of mobility, it’s not just about speed. It’s about the direction. Through sector-based media monitoring, automotive brands can secure their path forward. Every brand, model, and mention speak of a world where we’re not just driving cars but driving change.
Working in PR is anything, but a typical 9-5 office job and it takes more than a few espressos to make it through the day. For PR and Comms professionals, time is of the essence. The fast-paced nature of the industry demands swift action, clear communication, and a proactive approach. But how can you ensure you’re making the most of every minute? Here are five strategies to help you optimise your time, deliver exceptional results and find better work-life balance.
Our team’s dedicated research shows that while the top 5 topics have remained consistent since the beginning of 2022, their portrayal in the media has seen notable shifts. Here’s an insightful look at the dominant themes for the first half of 2023: