This report provides a comprehensive overview of the topic of electric and hybrid vehicles by analysing the media’s response. It delves into both quantitative and qualitative aspects of media coverage, focusing specifically on three major automotive brands – Hyundai, Toyota, and Volkswagen.
Examining the role of various stakeholders, from car dealerships to government bodies, highlights their active promotion of these sustainable vehicle alternatives.
An interesting trend is the growing interest among motorists in investing in fuel-efficient vehicles. Media coverage trends are also scrutinised, with the report shedding light on aspects such as volume, potential audience reach, sentiment, and prominence of the topic.
In addition to identifying the top publications and authors covering the topic, the report also explores the key topics and stakeholders discussed in the media.
A market overview is provided towards the end, offering valuable insights into the current state and future prospects of electric and hybrid vehicles. This comprehensive analysis serves as a valuable resource for anyone interested in understanding the media’s perspective on this important environmental and technological development.
Publication date: July 2023
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