This session explores the critical role of communications in advancing your organisation’s strategic aims. Discover how to ensure your communications efforts are fully aligned with overarching business objectives, whether you’re positioning your institution as a thought leader or enhancing media visibility.

Key topics of discussion:

– Setting and tracking effective communication objectives
– Monitoring and improving media presence
– Understanding competitor and peer insights
– Identifying, crafting, and measuring key messaging
– Securing buy-in from colleagues and experts for media engagement