Your team is more efficient when working together.
At Ruepoint, our expertise lies in delivering personalised solutions designed to meet the unique needs of every client, regardless of their scale, sector, market, or communication objectives. With our expansive global reach and consolidated solutions, you gain seamless access to all essential tools and insights consolidated in one centralised location.
Common challenges in global communications structure
The structure of a global communications function in an organisation can take many forms. However, certain commonalities are often observed:
- Reporting lines that crossover geographies and/or organisational divisions
- Challenges related to ensuring the timeliness of both internal and external communications, particularly due to time zone differences.
- Translating messaging through diverse media, political, cultural, industry, economic and competitor landscapes
- Naturally occurring variations of media focus or message pick up
- Strategic considerations or imperative emphasis on different media channels based on specific objectives, functions, or geographical regions.
- Navigating linguistic nuances inherent in global communication efforts.
Enhancing global communications efficiency and effectiveness
Coordinating communications globally in an effective manner while adeptly navigating all variables at play is a mammoth task. Having a central resource for content monitoring and insights that align with baseline organisational objectives is an integral asset in successfully managing a global communications function by:
- Providing a one stop shop to review content:
This means fewer logins, few platforms and an option to feed into internal data systems. Content can be categorised according to specific needs, allowing review by country, region, organisational division, campaign, and more.
- Negating time and resource constraints:
Providing content summaries and daily/weekly digests offers a concise overview of an organisation’s media mentions and what is driving its content. Content can be translated and curated to suit different audiences, ensuring delivery aligns with relevant time zone requirements.
- Aligning global and local objectives through uniform KPIs:
Media performance can be tracked, measured, and trended. Common KPIs can be applied across all the content to give a high-level overview in addition to drill downs that address a more specific strategic area or local activation. Analysis and insight enable the organisation to isolate key performance areas and learnings, understand local or content nuances, and pinpoint any shortcomings.
- Delivering an efficient internal reporting mechanism:
Simplifying upward reporting with access to timely and pertinent data ensures information is readily available for the appropriate audience at the right time.
Tailored monitoring and measurement solutions
Our monitoring and measurement plans are tailor made to ensure we can meet clients where they stand. Our consultants collaborate closely with customers to understand and build a solution that incorporates:
- Supporting the strategic outlook globally
- Understanding short-, medium- and long-term objectives
- Identifying outcomes which are demonstrable of the impact of media activity
- Promoting global and inter-departmental cooperation
- Addressing inefficiencies in current processes
- Establishing KPIs that are relevant and measurable and translate to internal reporting metrics
- Understanding how media data can support and correlate with other data sets across the business