Sustainability is the future of business growth.
With the right insights and data, media intelligence can help your brand reach its sustainability goals and provide PR and Comms with evidence of tangible contribution to achieving these goals.
What is ESG?
ESG criteria encompass a range of factors that companies evaluate to assess their impact on society, the environment, and their corporate governance practices. These criteria offer a comprehensive perspective on a company’s sustainability and ethical performance. ESG involves assessing risks related to issues like climate change, water scarcity, and insufficient investment in the workforce. Understanding these risks is crucial for both global well-being and a company’s financial success in the long term.
Why does is matter to PR and Comms?
Supporting organisational objectives is a core tenet of the communications function. A high ESG score can attract socially responsible investors and enhance brand reputation. As a PR and Comms professional, demonstrating the positive impact of your brand’s Environmental, Social, and Governance (ESG) to relevant stakeholders is an invaluable addition to the overall goal. By extension, being able to showcase the contribution of PR and Comms to the success of the organisation’s wider ESG objectives can be difficult to quantify.
Why do you need a media intelligence partner?
Partnering with an expert in media monitoring provides valuable insights for making strategic decisions, monitoring competitors, and effectively managing crises. Utilizing media intelligence to track pertinent issues is essential for positioning an ESG strategy effectively. This includes:
– Making informed decisions about engaging in conversations
– Being prepared to engage when necessary
– Building trust strategically and measurably
– Learning from competitors or identifying their agendas
What is our way to success?
Whether you want to engage in ESG conversation or not – it should be an informed decision. Insight will break down the content for you into key focus areas and learnings. Whatever your strategy, you can stand over it with data.
Conversation tracking can identify:
- Key contributors
- Key stakeholders
- Prevailing narratives
- Opportunities to engage
- Strategic alignment of media sources and influencers
- Geographical and cultural nuances and insights
Trust is built on consistency and action, not just words
Consumer trust in mainstream and traditional institutions is declining, making it challenging to invest, navigate, and maintain focus in today’s volatile political and economic environment, filled with mis- and disinformation. It’s more important than ever to demonstrate a commitment to positively impacting the environment, people, and governance in an ethical and transparent manner.
There is an opportunity to become a leading voice in this landscape. We can:
- Guide you through the current landscape
- Identify opportunities and content gaps
- Learn from other organisations' experiences
- Develop a measurement plan that goes beyond media-centric results and contributes to overall outcomes
- Provide an objective view of media performance
Stakeholder Relations
Corporations may need to adjust their narrative focus to address various stakeholder priorities. However, prevailing global issues persist, and priorities among stakeholders may change over time. It’s essential to be prepared and strategically positioned to respond to these shifts. Identifying trends and nuances in ESG communications can be invaluable for setting a communications agenda or responding to crises effectively.
Competitor intelligence
Competitor intelligence (CI) can provide insights that prompt strategic adjustments. We can demonstrate how ESG initiatives contribute to a competitor’s Share of Voice and public perception. Our analysis can determine whether ESG communications investment is genuine or merely performative within the industry. By examining activities and contextual mentions of ESG, we can identify evidence of a broader corporate strategy. Additionally, we can conduct a comparative market analysis on ESG communications as a reputational attribute among competitors.
Who will you be working with?
Your team will collaborate with experts in media monitoring, data analysts, a dedicated account manager, and technical support teams.
Together, they leverage data-driven insights to inform strategic decision-making, analyse media coverage and audience sentiment, troubleshoot technical issues, and contribute to the continuous improvement of tools and services.
This collaborative effort ensures that teams can optimise communication strategies, measure performance effectively, and drive impactful outcomes across various channels.