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    Title:

    Effective Crisis Communication in the Age of AI

    Speakers:

    Iskren Lilov, Head of Marketing and Communications at Ruepoint

    Ana ADI, Professor of Public Relations at Quadriga University of Applied Sciences

    Christina Forsgård, Founder of Netprofile; Crisis Comms Expert

    Description:

    As artificial intelligence continues to transform industries, crisis communication is facing new challenges. AI-driven content, rapid data processing, and the spread of misinformation require communications professionals to adapt their strategies for a fast-evolving digital landscape. How can organisations manage reputational risks and control their narrative in this AI-powered world?

    In this insightful webinar, we will discuss the impact of AI on crisis communication and share strategies for navigating the complexities of AI-generated threats. Learn how to stay ahead of crises, utilise technology to your advantage, and maintain trust in a time of rapid change.

    Key topics of discussion:

    – How AI is reshaping crisis communication practices
    – Tools and techniques for managing AI-driven crises
    – Effective strategies for countering misinformation
    – Case studies showcasing success in the age of AI

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