Crises are unpredictable but they are manageable
In a crisis, every second counts, and timely information is your ally. Regularly monitoring and analysing your brand’s reputation is crucial to identifying potential threats and opportunities. Our crisis reports help your PR team act fast and make informed decisions during crises, minimising risks and addressing emerging issues effectively.
Why crisis planning should be part of your comms strategy?
Crises can occur at various levels within an organisation, including:
- Personnel-related issues
- Company-wide challenges
- Industry-wide disruptions
- Instability stemming from external events at the local, national, or international level
Navigating a crisis is inevitable, making it crucial to define what constitutes a crisis for your organisation as part of strategic planning. Crisis planning should seamlessly integrate with long-term communications plans rather than interrupting them.
Why media analysis matters in a crisis?
Effectively communicating the organisation’s position during a crisis is the responsibility of the PR/Comms function, which requires tailored approaches rather than a one-size-fits-all solution. Media analysis plays a pivotal role in guiding decision-making during a crisis by identifying key influencers, prevailing narratives, and interpretations. By isolating and analysing these factors, organisations can make informed decisions that address concerns, predict outcomes, and manage stakeholders effectively.
Key areas of focus for media analysis during a crisis include identifying:
- Prevailing narratives and interpretations
- Key areas of concern and unpredictable elements
- Tendencies among different media sources
- Key influencers and stakeholder positions
- Industry issues and competitor positions
- Other organisations' activities and learnings from past crises
How to respond to a crisis?
In managing a crisis, the response can manifest in various ways, and evaluating its effectiveness involves several key steps:
- Understanding the intention behind the response.
- Planning proactive communications and activities to promote or achieve this intention.
- Identifying and engaging key influencers and stakeholders relevant to your organisation's outcomes.
- Determining the most relevant Key Performance Indicators (KPIs) to track and demonstrate impact.
Your team will collaborate closely with our experienced and knowledgeable media consultant, who will expertly guide you through this process. Once the response is defined and activated, the next steps include:
- Tracking activity in real-time for on-the-spot responsive planning.
- Addressing key questions through ad-hoc analysis.
- Conducting post-crisis analysis to gain an overview of the crisis narrative landscape, demonstrate impact, and assess how crisis management aligned with the organisation's position.
Being positioned to react, having sight of the media narrative, taking action with efficient and effective impact, understanding customer sentiment, and managing post-recall reputation are all integral components of effective crisis management.
Who will you be working with?
Your team will collaborate with experts in media monitoring, data analysts, a dedicated account manager, and technical support teams.
Together, they verge data-driven insights to inform strategic decision-making, analyse media coverage and audience sentiment, troubleshoot technical issues, and contribute to the continuous improvement of tools and services. This collaborative effort ensures that teams can optimise communication strategies, measure performance effectively, and drive impactful outcomes across various channels.
