What is the future of sustainable food?
Food waste is a pervasive issue that affects global food security, environmental sustainability, and economic efficiency. The latest data from the Food and Agriculture Organization of the United Nations (FAO), presented in the 2023 State of Food Security and Nutrition in the World report, indicates that approximately 735 million people worldwide experience hunger or malnutrition, while a significant quantity of edible food is lost or wasted throughout the entire food value chain, from production, handling, transportation, storage, and distribution to consumption
Supermarket chains, being at the nexus of food distribution, play a pivotal role in addressing the challenge of food loss and waste. Ruepoint’s analysis of the media coverage in five key European markets (the UK, Germany, France, Spain, and Italy) between January and June 2024 sheds light on this topic and on how supermarkets try to mitigate the problem and promote sustainable practices.
What's inside?
– Extensive Media Coverage Analysis: Dive into comprehensive data covering over 10,000 articles from leading news outlets
– Key Insights: Get a quick overview of the major trends in communicating this issue and the promises brands make for solving it.
– Stakeholder involvement: Gain insights into the main stakeholders and their share of voice, from different industry actors to governments and NGOs.
– Strategic Communication Pillars: Understand the key themes and messages that are resonating in the energy sector, from corporate performance and CEO leadership to sustainability efforts and technological innovations.
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