Be prepared for any challenge
that threatens your brand!
Why this guide?
In today’s fast-paced and highly connected world, a crisis can escalate quickly, leaving organisations vulnerable to reputational damage and operational disruption. Without a well-structured, data-driven approach, managing these crises effectively can be overwhelming, leading to fragmented responses and prolonged recovery times. This guide equips you with the tools and strategies to respond swiftly, manage public perception, and maintain control, ensuring your organisation emerges stronger from any crisis.
Get practical advice on crisis management from top experts
Learn to create customised crisis communication plans that align with your organisation’s unique position
Master the art of embedding crisis communication into your overall strategy, allowing your team to respond proactively
Reliable expertise
Developed by both measurement experts and crisis comms practitioners
Focused on the specific needs of PR practitioners
Written by AMEC-certified professionals with years of proven communications measurement expertise
The only guide you'll ever need to navigate crisis communications!
Inside the guide
Discover the structure of the guide and what you will learn from each chapter
Chapter 1: Defining Crises in Today’s Media Landscape
Understand the evolving nature of crises in a digital-first world, where a small issue can quickly escalate into a global media event. Learn how to distinguish between media-reported and media-driven crises, and why your organisation’s definition of a crisis might differ from others. This chapter sets the stage for navigating complex crises in an increasingly connected media landscape.
Chapter 2: Tailoring Crisis Strategies to Organisational Realities
Discover how your organisation’s reputation, industry, and history shape your crisis response. This chapter explains why no two crises are the same and offers insights on how to craft a response strategy that reflects your unique circumstances. You’ll learn how to build a crisis plan that aligns with your corporate culture and past experiences to ensure swift and effective action.
Chapter 3: Data-Driven Crisis Management
Learn how real-time data, media monitoring, and sentiment analysis can help you track and manage crises as they unfold. This chapter explores the value of using data to make informed decisions and adjust your strategy based on public sentiment, competitor responses, and evolving media coverage. Gain the tools to stay ahead of the narrative and drive a more effective crisis response.
Chapter 4: Customising Crisis KPIs
Tailor your crisis management metrics to measure what matters most for your organisation. This chapter helps you choose the right KPIs for your crisis, whether your goal is to reduce media exposure, restore customer trust, or maintain operational continuity. Learn how to set clear, actionable KPIs that reflect the specific challenges and objectives of each crisis.
Chapter 5: Integrated Crisis Communication
Find out how to embed crisis communication into your overall strategy, ensuring that your response is proactive, not reactive. This chapter explains how to maintain consistent messaging across teams and regions, while also avoiding the disruption that crises can bring. You’ll learn how to align your crisis response with broader communication efforts to safeguard your brand.
Chapter 6: Case Studies of Varied Crisis Responses
This chapter examines real-world crisis management, featuring case studies on handling media exposure in competitive industries, navigating sponsorship fallout, and tailoring responses in sectors with negative publicity. It provides key insights into adapting strategies for diverse challenges.
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