Unlock the full potential
of your PR and communication efforts!
Why this guide?
Developed by seniour measurement professionals and communication industry leaders with over 300 years of combined experience, this is the most complete and comprehensive guide on how to measure communication and transform the data into actionable insights.
Learn how to define impactful KPIs
Understand the integration of advanced measurement tools
Discover how to turn data into actionable strategies
Reliable expertise
Developed by both measurement experts and comms practitioners
Focused on value
measurement, not vanity metrics
Written by AMEC-certified professionals using the latest best practices and the AMEC integrated framework
The only guide you'll ever need to show ROI in comms!
Inside the guide
Discover the structure of the guide and what you will learn from each chapter
Chapter 1: The Landscape of PR and Communications Measurement
Explore the evolution of measurement in the PR and communications fields. Understand the shift from traditional, often superficial metrics to more meaningful and strategic metrics that truly reflect the impact of communication efforts.
Chapter 2: Advanced Measurement Techniques
Gain insights into the advanced methodologies that can deepen your understanding of the effectiveness of your communications. Learn about both quantitative and qualitative measurement techniques and their applications in the field.
Chapter 3: Moving Beyond Traditional Metrics
Explore how to extend beyond conventional metrics to capture more comprehensive, holistic insights into your communications strategies. Understand the interaction between digital and traditional media and its impact on your strategic efforts.
Chapter 4: Fundamentals of Effective Communication Measurement
Learn the basics of setting clear, strategic goals and identifying the right KPIs that align with your organisation’s objectives. Discover how effective communication measurement can significantly enhance your strategic planning and execution.
Chapter 5: Implementing an Integrated Framework for Value Measurement
This chapter guides you through the development of an integrated measurement framework that ties directly to business outcomes, illustrating how to move from data collection to strategic application.
Chapter 6: Building a Culture of Measurement
Dive into the methods for cultivating an environment where measurement is embraced across all levels. This chapter discusses strategies for reducing resistance and increasing engagement with new measurement practices.
Chapter 7: Crafting Actionable Insights from Data
Uncover the art and science of transforming raw data into actionable insights. This chapter emphasises how to analyse and interpret data in ways that lead to informed decision-making and strategic adjustments.
Chapter 8: The Role of Technology in Enhancing Measurement
Discover the latest technological advances that are revolutionising the way PR and communications effectiveness is measured. Learn about the tools that can help capture data more accurately and analyse it more efficiently.
Chapter 9: The Future of Communication Measurement
Look ahead to the future trends that are set to shape the PR and communications landscape. Prepare for emerging technologies and methodologies that will dictate new measurement standards and practices.
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