Our latest insight reports
Media intelligence is a powerful tool to help you navigate the global media stream in your industry and stay ahead of the competition. Industry insight reports can reveal challenges and opportunities that your brand can prepare for and get a competitive edge.
Check out some of our reports and reach out to our expert analysts to get your own.
The Food Waste Narrative
Media Insights Report
Food waste is a pervasive issue that affects global food security, environmental sustainability, and economic efficiency. The latest data from the FAO indicates that approximately 735 million people worldwide experience hunger or malnutrition, while a significant quantity of edible food is lost or wasted throughout the entire food value chain, from production, handling, transportation, storage, and distribution to consumption
Ruepoint’s analysis of the media coverage in five key European markets (the UK, Germany, France, Spain, and Italy) between January and June 2024 sheds some light on this topic and on how supermarkets try to mitigate the problem and promote sustainable practices.
Insurance
Industry Landscape Report
Insurance has always been a sector where creative communications campaigns and brand presence are key priorities in business strategy. That is why insurance companies put emphasis on effective measurement and evaluation of their communications.
Ruepoint’s latest industry report offers a detailed look into the coverage of seven major brands in the insurance industry across various media outlets.
Energy Brands
Industry Landscape Report
Explore the dynamic media landscape of Europe’s energy sector with our comprehensive analysis of six leading energy brands.
This report dissects over 10,000 articles from major European outlets, offering insights into media visibility, public sentiment, and strategic communication trends. Understand how these brands leverage media coverage to influence public perception and stakeholder decisions.
Big Tech in Europe
Industry Landscape Report
This media insights report provides a nuanced exploration of the European media coverage for 6 key technology companies.
With a focus on Meta, Apple, OpenAI, Google, Amazon, and Microsoft, the report offers valuable insights into product innovation, market strategies, leadership dynamics, and diversity, equity, and inclusion (DE&I) initiatives within these organisations. It also dives into CEO coverage, main positive and negative sentiment drivers as well as a qualitative comparative analysis based on the headline results of each company.
Electric and Hybrid Vehicles
Industry Landscape Report
This report provides a comprehensive overview of the topic of electric and hybrid vehicles by analysing the media’s response. It delves into both quantitative and qualitative aspects of media coverage, focusing specifically on three major automotive brands – Hyundai, Toyota, and Volkswagen.
Examining the role of various stakeholders, from car dealerships to government bodies, it highlights and assesses the results of their active promotion efforts.
Central Banks Digital Currencies
Industry Landscape Report
Central Banks Digital Currencies – the ‘future of money’ or ‘a solution in search of a problem’? As the world increasingly turns its attention to the realm of Central Bank Digital Currencies (CBDCs), we delved into the global media landscape surrounding this emerging topic. While still in its early global development stages, several key themes have emerged while others continue to evolve. Read our detailed insight report to learn more and gain deeper insights into this emerging trend.
The Cost of Living Crisis
Industry Landscape Report
This comprehensive media insights report offers an in-depth examination of the escalating cost-of-living crisis and its media coverage. It provides a comparative analysis of recent conversations in the media space, revealing a significant increase in discussions, with a notable shift in sentiment. The report also highlights a decrease in the prominence of these issues in prime media, with national newspapers reducing their focus on the topic, while regional papers have amplified their coverage.
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We know how difficult it is to keep up with PR & Comms. Trust Ruepoint to help you navigate the noise and deliver to you the latest trends and insights each month through the expert analysis of our team. Our monthly digest will also keep you updated on industry events, new initiatives and technological developments.