Celebrating Cultural Diversity – Every Day, Everywhere
This month, in honour of the World Day for Cultural Diversity for Dialogue and Development on May 21, we’re proud to mark a meaningful milestone on that journey and share a small look at some of the cultural traditions from the countries our colleagues call home.
From Data to Strategy: Turning Media Intelligence into Action
In 2025, communication teams aren’t just asked to collect data. They are expected to do something with it. Data is no longer the finish line. It’s the starting point.
The Power of Data-Driven Decisions in PR and Communications
Not long ago, communications success was measured in clippings, column inches, and coverage volume. A few headlines in the right papers often felt like the final word. But the landscape has shifted. The questions have changed. Today, PR and comms professionals are being asked to show more than output. They’re being asked to prove impact.
Unlocking the Power of Insight Measurement Reports
At some point, every brand faces a familiar challenge. You have data – lots of it. Media mentions, social listening reports, sentiment scores. The numbers go up, the numbers go down. But what do they actually mean?
The AI Race in Q1 2025: Big Moves, Challenges, and What’s Next
From China’s growing influence in AI to the latest progress in artificial general intelligence (AGI) and the rise of AI agents as active team members, this quarter has set the stage for what’s next.
AI in Q4: Transformative Trends for Businesses
This quarter has seen key developments such as the rise of autonomous AI agents, advancements in generative AI tools, and increasing focus on ethical considerations and regulatory compliance.
Favourite AI Tools of Our Team for 2024
In this article, we’ve gathered insights from our team members about their favorite AI tools—ones they rely on to overcome challenges, spark creativity, and make their workdays smoother. From transforming search strings into multiple languages to generating stunning visuals and uncovering data patterns, these tools showcase the diverse ways AI can amplify human expertise.
AMEC Measurement Month 2024 Wrap up
November has been an inspiring journey of learning, sharing, and celebrating the art and science of communication measurement and evaluation. Once again, AMEC Measurement Month brought together professionals from all over the world to exchange ideas, best practices, and innovations in the field.
ESG Communication Masterclass: 6 Key Takeaways
The masterclass tackled pressing issues such as how to balance profitability and sustainability, avoid greenwashing pitfalls, and engage stakeholders meaningfully. In a world where scrutiny is intensifying and public expectations are high, the need for transparent, impactful ESG communication has never been greater.
Celebrating AMEC Measurement Month 2024
The Ruepoint team is excited to host a series of webinars aimed at deepening measurement and evaluation expertise, sharing valuable insights from top industry leaders. We invite communication professionals to join us for these engaging sessions, connect with experts, and discover how to make measurement a core component of their communication success.