AI News: Q1 Highlights and Innovations
Artificial Intelligence (AI) is the ultimate intern in the technological landscape, demanding continuous oversight and careful management. While its capabilities are vast, the spectre of misuse and unintended consequences casts a formidable shadow. Yet, recent steps in AI development offer a glimmer of optimism, signalling a movement towards more ethical practices.
Elevating PR Standards: Insights from the Updated PRCA Charter
The 2024 edition of the Client Consultancy Partnership Charter is designed to help PR professionals and their clients work together efficiently and achieve measurable outcomes. The Charter highlights the importance of strong client-consultancy relationships and clear communication as vital partnerships.
Navigating Media Noise: Making Your Message Stand Out
In the constant media noise, connecting with your audience can be like navigating rush-hour traffic. While it may seem that shouting is commonplace, we’re here to show you that there’s a better way. Here are some strategies for making your message stand out and actively shaping the narrative.
Ruepoint’s Memorable Christmas Party in Sofia
Last weekend marked a truly special occasion for our team. We gathered for a Christmas celebration in Sofia, Bulgaria. The night was not only a festive delight, but also a rare opportunity for our international team, spread across different corners of Europe, to come together and celebrate in person.
A Recap of AMEC Measurement Month 2023
Looking back at a winning November. As we reflect on the events of AMEC Measurement Month 2023, we can say that true success means experiences, learnings, and collaborative efforts that shape our professional landscape. This month, we enthusiastically joined industry leaders in advocating for and practicing robust measurement standards to elevate the field of public relations.
How Media Intelligence Can Help Companies Maximise ESG Scores
In this article, we’ll explore how media intelligence can help your company reach its sustainability goals. With the right insights and data, you’ll be better equipped to navigate the ESG landscape effectively. Let’s start!
B2B Buying Process: What to Look for as a Customer?
In the world of B2B buying, where we’re often dealing with complex deals and significant investments, understanding the psychology behind our choices is crucial. You as customers are on a journey that’s more than just numbers and data sheets. You’re navigating a landscape where your desires, fears, and goals mix with facts and figures.
Unifying Media Intelligence Services: A Centralised One-Stop Shop
In the dynamic world of PR and Communications, professionals gracefully juggle multiple roles, akin to modern-day Shivas. They seamlessly manage media relations over the phone with one hand, meticulously craft press releases with another, and even hold their head due to a headache with yet another. The list of tasks seems endless. However, within this intricate dance, a significant challenge arises: the fragmented landscape of in-market media intelligence services.
5 Time-Saving Tips for Busy PR Professionals
Working in PR is anything, but a typical 9-5 office job and it takes more than a few espressos to make it through the day. For PR and Comms professionals, time is of the essence. The fast-paced nature of the industry demands swift action, clear communication, and a proactive approach. But how can you ensure you’re making the most of every minute? Here are five strategies to help you optimise your time, deliver exceptional results and find better work-life balance.
Media Monitoring Audit as a Service: Bridging Metrics and Communication Objectives
Executing a PR and comms strategy can be an exhilarating ride, but the quest for success is both thrilling and challenging. Measuring and interpreting results can often feel like navigating a labyrinth of uncertainties. Fear not, for we present the ultimate solution: the Media Monitoring Audit, your loyal ally for data-driven triumphs.