A Recap of AMEC Measurement Month 2023 

Looking back at a winning November. As we reflect on the events of AMEC Measurement Month 2023, we can say that true success means experiences, learnings, and collaborative efforts that shape our professional landscape. This month, we enthusiastically joined industry leaders in advocating for and practicing robust measurement standards to elevate the field of public relations.

Webinar Insights: Navigating the Noise: PR Strategies in a Year of Volatility 

In this article, I will share the key takeaways from our recent webinar, “Navigating the Noise: PR Strategies in a Year of Volatility.” I had the privilege of crafting it in collaboration with two industry leaders—Ana Adi, a professor at Quadrigal University of Applied Sciences, and Conor Brophy, Managing Director of Consulting at Tineo.

Navigating the Future of PR Reporting: Insights from our Webinar 

As we approach the end of the year, now is the moment to reflect on how you can effectively measure your PR efforts through activity and, equally important, how we can comprehensively report on those results. In this article, I’ll be breaking down the key strategies we explored during our recent webinar ‘PR Agencies: How to effectively measure your efforts and report your results’.

Insights and highlights from our experience at the PRII National PR Conference 

Our team had an amazing time there. We soaked up PR wisdom, met fantastic people, and showcased our work. We’re thrilled to be part of this event that’s a big deal in the Irish PR world. It’s all about connecting, learning, and teamwork.

World Media Intelligence Congress 2023: Ruepoint’s Experience

The World Media Intelligence Congress brought together industry experts to discuss the future of media, share insights, and forge new partnerships. For our team, attending this congress was instrumental in shaping our future strategies and ensuring that we remain at the forefront of media innovation.

Ruepoint’s Journey at the ICCO Global Summit 2023: Insights and Impact 

Participating as gold sponsors, exhibitors and keen listeners, in the 2023 Global ICCO Summit in Warsaw, was a significant milestone in our ongoing journey to promote innovation in our industry. This event brought together PR & Comms leaders, professionals, and innovators for two days of meaningful discussions, networking, and knowledge-sharing.

Key Insights from the Webinar “First Steps on a Measurement Journey” 

End-of-year reporting deadlines are looming, and as PR and communications professionals, it’s imperative to ensure that their efforts are not in vain. Reliable insights that lead to actionable strategies for the next year are essential. That’s where our recent webinar, ‘First Steps in Measurement,’ comes into play. In this blog post, I, Nicola Baird, delve into the key takeaways from the webinar, which I co-hosted with Ruepoint’s Susan Ryan.

PRCA International Summit 2023: Key Takeaways and Insights

The PRCA International Summit was an important opportunity for the PR and Communications community to come together again after the summer holiday and discuss some of the key topics that have been on everyone’s mind from workspace diversity and inclusion to AI and measuring the effectiveness of communication.