Looking back at a winning November. As we reflect on the events of AMEC Measurement Month 2023, we can say that true success means experiences, learnings, and collaborative efforts that shape our professional landscape. This month, we enthusiastically joined industry leaders in advocating for and practicing robust measurement standards to elevate the field of public relations.

In this article, I will share the key takeaways from our recent webinar, “Navigating the Noise: PR Strategies in a Year of Volatility.” I had the privilege of crafting it in collaboration with two industry leaders—Ana Adi, a professor at Quadrigal University of Applied Sciences, and Conor Brophy, Managing Director of Consulting at Tineo.

As we approach the end of the year, now is the moment to reflect on how you can effectively measure your PR efforts through activity and, equally important, how we can comprehensively report on those results. In this article, I’ll be breaking down the key strategies we explored during our recent webinar ‘PR Agencies: How to effectively measure your efforts and report your results’.