How to Measure PR Impact Effectively in 2026
As we step into 2026, one question lingers for communications and PR professionals: ‘What should we measure this year?’. The answer might not be revolutionary, but it’s critically important—stay aligned with your strategy, adapt to the changing landscape, and ensure that your measurement efforts are meaningful and actionable.
How Important Are AI Mentions for Your Brand?
In 2025, AI isn’t just generating content – it may also be starting to influence how people discover and understand brands. Tools like ChatGPT and Perplexity are becoming everyday companions for research, learning, and decision-making. While they don’t produce news stories or traditional media content, they do surface brand names, summarise messaging, and shape the context in which people encounter information.
How to get started with media measurement
For PR and communications professionals, measurement is the key to understanding effectiveness, demonstrating value, and refining future strategies. This guide walks through the foundational steps of media measurement, helping professionals build a sustainable framework that delivers actionable insights.