pr strategy

Value over Vanity: How to Future-proof Your PR Strategy

How do you know if you are making an impact on your target audience and contributing to business growth? How do you prove it to your CFO and board of directors?

Many businesses struggle to understand the worth of their PR activities, in comparison to more directly measurable marketing strategies. However, communication decisions do not need to be based on gut feel.

AI in PR and Communication: Potential, Challenges, and Effective Strategies

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is revolutionising various industries and the field of PR and communication is no exception. As PR and Comms teams strive to meet complex service requirements, navigate dispersed teams across geographies, and establish unified methods of monitoring and measuring PR efforts, AI can become their greatest aid. It has tremendous potential to streamline processes, enhance decision-making, and achieve greater effectiveness.