The Power of Annual Reports
Annual reports show you where you’ve been and where you’re headed, making the path to success in PR and Comms clearer. Let’s delve into how annual reports can be leveraged to anticipate industry shifts for a winning PR strategy in 2026, showcase ROI, demonstrate the value of your work, and secure the resources needed to make an impactful difference.
How PRII’s Awards Are Redefining Impact
PRII Communication Impact Awards briefing was a great reminder of the growing ambition within the communications industry in Ireland. It was also a clear sign that our approach to measurement is evolving — and that the word “impact” is beginning to truly matter.
Aligning Communications with Organisational Objectives: 5 Key Takeaways
Whether you’re working in the non-profit, education, or corporate sector, the key takeaways from our session offer valuable guidance for aligning your communication efforts with your organisation’s goals and driving meaningful results.
PRII National Conference 2024: Inspiring Change in PR
This year’s conference theme centered on how professional communicators can drive positive social and economic impacts, rebuild communities, and inspire hope amid the challenges posed by crises and disinformation.
Charting H1 2024: Hottest Topics in Irish Media
The first half of 2024 was marked by a whirlwind of global events, reflected in the media landscape. From ongoing geopolitical tensions to the persistent housing crisis and climate change concerns, a diverse array of topics captured media attention across Ireland.
How to demonstrate PR value to the C-suite
Learn how to speak the language of the C-Suite by understanding their priorities and concerns and tailor your communication accordingly. Speak in terms of business impact, ROI, and strategic value to resonate with top-level executives. Here are tips how to do this.
Charting 2024: Hottest Topics in Irish Media
We are once again revealing the biggest topics in the Irish media – our annual guide to discussion points at the end of the year. Identifying these focal points is essential for PR and communications professionals to seize opportunities (and navigate limitations) for securing media coverage.
Navigating the Future of PR Reporting: Insights from our Webinar
As we approach the end of the year, now is the moment to reflect on how you can effectively measure your PR efforts through activity and, equally important, how we can comprehensively report on those results. Explore key strategies from our recent webinar ‘PR Agencies: How to effectively measure your efforts and report your results’.
Insights and highlights from our experience at the PRII National PR Conference
Our team had an amazing time there. We soaked up PR wisdom, met fantastic people, and showcased our work. We’re thrilled to be part of this event that’s a big deal in the Irish PR world. It’s all about connecting, learning, and teamwork.
Key Insights from the Webinar “First Steps on a Measurement Journey”
End-of-year reporting deadlines are looming, and as PR and communications professionals, it’s imperative to ensure that their efforts are not in vain. Reliable insights that lead to actionable strategies for the next year are essential. That’s where our recent webinar, ‘First Steps in Measurement,’ comes into play. In this blog post, I, Nicola Baird, delve into the key takeaways from the webinar, which I co-hosted with Ruepoint’s Susan Ryan.