Indie Summit 2024: a dive into innovation, collaboration, and inspiration
Last week London welcomed us with its vibrant energy, setting the stage for the much-anticipated Indie Summit 2024. As headline sponsors, eager listeners, and thought-provoking speakers, our team from Ruepoint had the privilege of immersing ourselves in a melting pot of ideas, insights, and opportunities.
How to build stronger relationships between journalists and comms teams
PR teams rely heavily on maintaining strong relationships across various channels, but none are as critical as those with journalists. Ensuring your messages reach the right ears is paramount, just as it is for journalists to find your story compelling amidst the flood of information they receive daily.
Crisis Management: A Guide for Comms teams
In a crisis, every second counts, and timely information is your ally. Regularly monitoring and analysing your brand’s reputation is crucial to identifying potential threats and opportunities. In this blog post, we’ll explore the fundamentals of effectively handling crises, highlighting the significance of timely information in preserving your success.
Ruepoint 2023 Wrap-up: A Year of Growth and Achievements
For us, it’s the year of AI transformation, global expansion, and the sharing and celebration of our expertise with professionals from around the world. In 2023, it has been filled with changes, challenges, and breakthroughs, all for the better. Let’s take a moment to celebrate the highlights of Ruepoint’s remarkable year.
Ruepoint’s Journey at the ICCO Global Summit 2023: Insights and Impact
Participating as gold sponsors, exhibitors and keen listeners, in the 2023 Global ICCO Summit in Warsaw, was a significant milestone in our ongoing journey to promote innovation in our industry. This event brought together PR & Comms leaders, professionals, and innovators for two days of meaningful discussions, networking, and knowledge-sharing.
Ruepoint Joins WCFA as Corporate Member and Media Partner
Ruepoint is excited to partner with The World Communication Forum Association (WCFA), becoming its first global media intelligence partner. This partnership aligns with our commitment to helping PR and Communications professionals demonstrate the value of their work.
Eliminating Bias with Accurate Data: Achieving Reliable Insights
The days when PR experts depended solely on gut feelings and past experiences are over – this is not a personal statement, but a fact. Now, data stands as the backbone of effective communication strategies. It equips PR specialists with tools to understand their audience, measure impact, and adjust their approaches in real time.
However, when biases distort this data, the insights and subsequent strategies can be not only less effective, but even damaging to a brand and its reputation.
Time-Saving Solutions: Prioritising Relevant Content with Alerts
Time is our most valuable asset. As a PR professional, you might find yourself constantly juggling too many tasks at once and having difficulties prioritising what is important, wasting valuable time over the wrong things. As a result, you are constantly under pressure while trying to keep up, because there is just so much to do and remember.
Choosing the Right Media Intelligence Provider: Factors to Consider
Uncover the crucial aspects you should consider when selecting a media intelligence provider to optimise your PR and communications strategy with data-driven insights.
Ruepoint is the First Media Intelligence Company Adopting a Net-Zero Website for a Sustainable Future
Ruepoint is taking a bold step towards environmental sustainability in the digital world. Learn how we’re offsetting our carbon footprint with our net-zero website initiative.