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Communications are becoming more complex, and the pressure on the media is intensifying. As a result, journalism is becoming increasingly more important for the future of democracy. That's the essence of the recent interview our COO and Co-founder, Raina Lazarova, gave as the Chair of the Board of Directors of AMEC.
This year’s AMEC Global Summit was a memorable experience for our team. It was a special gathering where we caught up with each other, met industry leaders and data professionals, exchanged insights, and stayed updated on the latest trends. Once again, the summit was a celebration of the great community our industry has. Here is more about our week at AMEC, from new learnings to proper festivities.
Next week, the Ruepoint team will be in Sofia for the AMEC Global Summit. We're particularly excited this year as we have six team members attending, ready to engage and learn from the best in the field. Here’s what our team members have to say about their eager anticipation for the upcoming AMEC summit.
PR360 brought together bright minds in PR and communications to exchange ideas and explore industry trends. Here are some reflections from the discussions and insights at PR360's 10th edition, hosted by Danny Rogers and PRWeek UK.
We're privileged to have Svetoslav Ivanov, a renowned TV journalist from bTV Media Group, share insights on press freedom, AI, and combatting misinformation as we observe World Press Freedom Day. Join us as we delve into these critical issues and discuss strategies for restoring trust in communication amidst the challenges posed by AI-driven media.
Companies that prioritise the environment don't just grow in profits, but in purpose and meaningful impact. From management decisions to daily operations, we are making eco-friendly choices and prioritising sustainability.
As headline sponsors, eager listeners, and thought-provoking speakers, our team from Ruepoint had the privilege of immersing ourselves in a melting pot of ideas, insights, and opportunities.
Learn how to speak the language of the C-Suite by understanding their priorities and concerns and tailor your communication accordingly. Speak in terms of business impact, ROI, and strategic value to resonate with top-level executives. Here are tips how to do this.
PR teams rely heavily on maintaining strong relationships across various channels, but none are as critical as those with journalists. Ensuring your messages reach the right ears is paramount, just as it is for journalists to find your story compelling amidst the flood of information they receive daily.
Artificial Intelligence (AI) is the ultimate intern in the technological landscape, demanding continuous oversight and careful management. While its capabilities are vast, the spectre of misuse and unintended consequences casts a formidable shadow. Yet, recent steps in AI development offer a glimmer of optimism, signalling a movement towards more ethical practices.
The 2024 edition of the Client Consultancy Partnership Charter is designed to help PR professionals and their clients work together efficiently and achieve measurable outcomes. The Charter highlights the importance of strong client-consultancy relationships and clear communication as vital partnerships.
In a webinar organised by FIBEP Amrita Sidhu (Managing Director, Medianet) and Raina Lazarova covered the basics and examples from our businesses, as well as great examples from outside the business. We believe that when done well, data visualisation ensures that stakeholders can quickly grasp critical insights from data and base decisions on it.
In the constant media noise, connecting with your audience can be like navigating rush-hour traffic. While it may seem that shouting is commonplace, we're here to show you that there's a better way. Here are some strategies for making your message stand out and actively shaping the narrative.
Telling fact from fiction is tough. Misinformation and disinformation are everywhere, confusing discussions and weakening trust in truth. For brands and organisations trying to stay honest and connect with their audiences, this is a big problem. In PR and communication, spotting and tackling false information in online news is tricky. With so much information out there, it's easy to get distracted and lost in the noise, making it hard for people to stay informed and think critically.
This week I hosted the first collaborative webinar between ICCO and Ruepoint and I’m very pleased with the insightful discussions that unfolded. Together with the industry experts Adrian Monck, Boaz Paldi, and Rob Morbin we focused on the potential challenges and opportunities in 2024 aiming to be adequately prepared for this year. In this blog post, I'll break down the valuable insights and takeaway discussed, focusing on the scenarios we should be paying attention to.
In a crisis, every second counts, and timely information is your ally. Regularly monitoring and analysing your brand's reputation is crucial to identifying potential threats and opportunities. In this blog post, we'll explore the fundamentals of effectively handling crises, highlighting the significance of timely information in preserving your success.
In the volatile terrain of 2024, the communications industry is facing a mix of challenges and opportunities. With global elections, corporate shake-ups, and shifting priorities, the industry is navigating a complex landscape. This article brings insights from seven Ruepoint team members, shedding light on the key factors influencing communications in 2024.
Through effective communications, organisations have the power to prove to stakeholders the value they bring to society – whether to enhance reputation, encourage belief in their business, or sell their services.
In 2024, AI in PR will continue to be prominent, with a focus on ethical considerations and industry response. Professionals must navigate risks and understand the human factor while embracing learning and collaboration for successful adoption. Disclosures of AI use remain rare, posing challenges to the profession's legacy.
There is never one perspective on an issue, one solution to a problem, or one way to succeed. So, this series will undoubtedly offer a range of valuable advice. But there are three things that stand out in terms of both opportunities and challenges that communication professionals in all fields need to embrace with increased commitment and effort.
