Notes from Mumbai: 2025 ICCO Global Summit
Over three days, the summit welcomed delegates from 32 countries with 50 speakers sharing perspectives on how our industry is evolving – from AI transformation and geopolitical risk to ethics, measurement, and leadership. Below are some highlights from the sessions that stood out to me most.
Celebrating Measurement: Ruepoint at the AMEC Awards and AI Day 2025
One celebrated the best of what communication measurement can achieve today; the other explored how we’ll define it tomorrow.
Transition from Linear to Cyclical Comms Workflows
At this year’s AMEC Global Summit in Vienna, Ruepoint’s Head of Marketing and Communications, Iskren Lilov, introduced a bold new framework for modern communications teams: the cyclical approach to communication.
AI Q2 2025: GEO, Smarter Prompts & Progress
AI keeps advancing fast, and it’s becoming a core driver of communication, content, and strategy. In Q2 2025, we saw generative AI move from buzzword to baseline, with updates that are reshaping how people search, how brands show up, and how communicators make decisions.
Big Ideas from the AMEC Global Summit 2025
The 2025 AMEC Global Summit brought together the vibrant community for three days of shared insights, practical tools, and meaningful connection. From informal conversations over coffee to keynote ideas that challenged the status quo, this year’s event highlighted just how far we’ve come and where we’re headed next.
Ruepoint’s team at the AMEC Global Summit 2025
In just a few weeks, the Ruepoint team will be heading to Vienna for the AMEC Global Summit 2025 – the world’s leading forum for communication measurement and evaluation. From emerging trends in AI and ethics to redefining how we report and prove impact, this year’s programme promises both sharp insight and lively debate.
Key Insights from PRovoke EMEA Summit 2025
The event was well curated to focus on the most important questions around the future of PR, influence, and engagement. The sessions covered everything from navigating global soft power to managing brand integrity in a time of digital deception. Here are the key takeaways that have me reflecting on the changing dynamics of the PR world.
Ruepoint’s 2024: Highlights and Achievements
As 2024 comes to a close, it’s the time to look back and celebrate the moments that made this year successful. From championing the value of PR through effective measurement to addressing challenges like misinformation, we’ve accomplished so much together.
Effective Crisis Communication in the Age of AI: 5 Key Takeaways
In our recent webinar on Effective Crisis Communication in the Age of AI, we explored how artificial intelligence transforms the way organisations handle crises. This session was part of AMEC’s Measurement Month, an initiative aimed at elevating the communication profession by highlighting the importance of measurement and insights.
Ruepoint’s Wins at the 2024 AMEC Awards
We gathered with some of the most celebrated minds in the industry at the historic Church House, Westminster, for the 2024 AMEC Global Communication Effectiveness Awards, to celebrate the best in communication measurement, insights, and analytics. Ruepoint’s work earned us multiple wins, acknowledging our team’s expertise, dedication, and hard work.