Generative AI in Q4: What Matters for Comms
Generative AI shifted in several important ways this quarter, and each one affects how organisations are found, understood and evaluated inside LLMs.
AMEC Measurement Month 2025: Key Takeaways From a Month of Insight
We are glad to contribute once again to AMEC Measurement Month, a key initiative for advancing measurement standards and reinforcing the importance of outcome-driven practice.
How to Overcome PR’s Biggest Media Measurement Challenges
Every communicator wants to prove impact. But in a world of dashboards, KPIs and impressions in the millions, the truth is simple: measuring what matters in PR is still one of the industry’s toughest challenges.
A PR Pro’s Guide to Impactful Data Visualisation
Data drives communication today, but numbers alone rarely inspire action. For PR and comms professionals, the challenge is transforming complex media data into visuals that decision-makers can grasp at a glance. That’s where impactful data visualisation comes in. Done well, it makes insights memorable, actionable, and persuasive.
AI & Comms: Insights from Q3 2025
For communicators, these updates highlight both risks and opportunities: from how stories get discovered to how creativity is shaped by algorithms. Here is what PR and comms leaders need to know about AI this quarter.
Celebrating Ruepoint: An Event to Remember
This September, Ruepoint’s team gathered in Pravets, Bulgaria for three days of connection, fun, and a look ahead at what’s next. As a fully remote company, moments like this matter. They give us the chance to step away from our screens, meet colleagues in person, and build the kind of shared energy that shapes our culture.
The AI–Human Balance: Why AI Won’t Replace Media Analysts
The most powerful insights come when humans lead and AI supports. AI brings scale and speed; people bring judgment, context, and strategy. Together, they create a balance that delivers clarity no algorithm can achieve on its own.
Ruepoint at 8: Key Moments from Our Story
Eight years.
That’s eight years of early mornings and big ideas, tight deadlines and breakthrough moments. Eight years of learning, building, growing, and doing it all with people we trust and respect.
Tracking What Matters: Best Practices for PR Measurement
At Ruepoint, we help communications teams build that structure. And as proud members of AMEC, we align our work with the global gold standard in evaluation. Here’s what that looks like in practice.
Celebrating Cultural Diversity – Every Day, Everywhere
This month, in honour of the World Day for Cultural Diversity for Dialogue and Development on May 21, we’re proud to mark a meaningful milestone on that journey and share a small look at some of the cultural traditions from the countries our colleagues call home.