The comms landscape in 2025 will ask us to blend digital tech and human empathy. If we stay adaptable and focus our energies on authentic engagement, we’ll be able to navigate this dynamic environment to keep it real with our audiences.
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Fast-forward to 2025, and while Martians aren’t invading, bots and disinformation campaigns certainly are. This presents both the greatest challenge and the most significant opportunity for PR and communications professionals as they prepare for the year ahead.
As newer technologies continue to shape cultures, economies, and every aspect of our lives, the speed of information dissemination has dramatically increased. This presents a unique set of challenges for organisations vying for media attention and consumer connection.
In today’s interconnected world, every interaction shapes global reputation. The key is ensuring all communications tell consistent yet locally relevant stories. Success requires making your message global enough to travel, but flexible enough to resonate locally with different audiences – from employees to investors.
These challenges will grow in 2025, and answers will be harder to find. Disinformation and coordinated attacks defy traditional communication strategies. They're difficult to detect and even harder to address effectively.
As we step into 2025, the communications and public relations landscape is evolving faster than ever. According to the Pew Research Center, one in five Americans now regularly turn to social media influencers for news. The 2024 election has also underscored the growing importance of audio and video content, pushing organizations to prioritize these mediums more than ever. Meanwhile, AI is transforming PR workflows, with our latest State of AI in PR report revealing that three out of four PR professionals are leveraging generative AI in their daily tasks.
This partnership is a strategic alliance of two companies with shared values, complementary expertise, and a bold vision for the future. Together, we aim to redefine the media intelligence and PR toolset, combining our expertise in cutting- edge technology and bespoke media intelligence services to provide value to clients across the globe.
The acquisition unites Ruepoint’s industry expertise, seasoned content augmentation capabilities, and measurement and insights services with Muck Rack’s worldclass data and AI-powered tooling.
As 2024 comes to a close, it’s the time to look back and celebrate the moments that made this year successful. From championing the value of PR through effective measurement to addressing challenges like misinformation, we’ve accomplished so much together.
This quarter has seen key developments such as the rise of autonomous AI agents, advancements in generative AI tools, and increasing focus on ethical considerations and regulatory compliance.
In this article, we’ve gathered insights from our team members about their favorite AI tools—ones they rely on to overcome challenges, spark creativity, and make their workdays smoother. From transforming search strings into multiple languages to generating stunning visuals and uncovering data patterns, these tools showcase the diverse ways AI can amplify human expertise.
November has been an inspiring journey of learning, sharing, and celebrating the art and science of communication measurement and evaluation. Once again, AMEC Measurement Month brought together professionals from all over the world to exchange ideas, best practices, and innovations in the field.
The masterclass tackled pressing issues such as how to balance profitability and sustainability, avoid greenwashing pitfalls, and engage stakeholders meaningfully. In a world where scrutiny is intensifying and public expectations are high, the need for transparent, impactful ESG communication has never been greater.
In our recent webinar on Effective Crisis Communication in the Age of AI, we explored how artificial intelligence transforms the way organisations handle crises. This session was part of AMEC’s Measurement Month, an initiative aimed at elevating the communication profession by highlighting the importance of measurement and insights.
As proud partners of the event, it was a privilege to contribute to the conversation, connect with industry professionals, and showcase Ruepoint's commitment to advancing communications measurement. From sharing insights at our booth to engaging with thought leaders during panel discussions, the day was packed with opportunities to learn, network, and inspire. Here are some key highlights from my experience there.
Whether you're working in the non-profit, education, or corporate sector, the key takeaways from our session offer valuable guidance for aligning your communication efforts with your organisation's goals and driving meaningful results.
This article unpacks how brands can create authentic, purpose-driven content that resonates with Gen Z’s digital habits, values and interests. We’ll walk through key strategies to capture Gen Z's attention across their favorite platforms, from TikTok to Instagram, using storytelling, inclusivity, and interactivity to stand out in their feeds.
We gathered with some of the most celebrated minds in the industry at the historic Church House, Westminster, for the 2024 AMEC Global Communication Effectiveness Awards, to celebrate the best in communication measurement, insights, and analytics. Ruepoint’s work earned us multiple wins, acknowledging our team's expertise, dedication, and hard work.
The Ruepoint team is excited to host a series of webinars aimed at deepening measurement and evaluation expertise, sharing valuable insights from top industry leaders. We invite communication professionals to join us for these engaging sessions, connect with experts, and discover how to make measurement a core component of their communication success.
Over three days, we explored emerging trends, best practices, and the evolving role of communication professionals in a world of rapid change and high expectations.