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As we step into 2026, one question lingers for communications and PR professionals: ‘What should we measure this year?’. The answer might not be revolutionary, but it’s critically important—stay aligned with your strategy, adapt to the changing landscape, and ensure that your measurement efforts are meaningful and actionable.
Generative AI shifted in several important ways this quarter, and each one affects how organisations are found, understood and evaluated inside LLMs.
Annual reports show you where you've been and where you're headed, making the path to success in PR and Comms clearer. Let's delve into how annual reports can be leveraged to anticipate industry shifts for a winning PR strategy in 2026, showcase ROI, demonstrate the value of your work, and secure the resources needed to make an impactful difference.
We are glad to contribute once again to AMEC Measurement Month, a key initiative for advancing measurement standards and reinforcing the importance of outcome-driven practice.
Over three days, the summit welcomed delegates from 32 countries with 50 speakers sharing perspectives on how our industry is evolving - from AI transformation and geopolitical risk to ethics, measurement, and leadership. Below are some highlights from the sessions that stood out to me most.
One celebrated the best of what communication measurement can achieve today; the other explored how we’ll define it tomorrow.
The event remains a highlight in our calendar – a chance to engage directly with the people driving meaningful work across sectors, and to connect the dots between communication strategy, measurement, and impact. It’s also an opportunity to share how Ruepoint helps organisations turn data into insight and insight into better decisions.
Every communicator wants to prove impact. But in a world of dashboards, KPIs and impressions in the millions, the truth is simple: measuring what matters in PR is still one of the industry’s toughest challenges.
Data drives communication today, but numbers alone rarely inspire action. For PR and comms professionals, the challenge is transforming complex media data into visuals that decision-makers can grasp at a glance. That’s where impactful data visualisation comes in. Done well, it makes insights memorable, actionable, and persuasive.
For communicators, these updates highlight both risks and opportunities: from how stories get discovered to how creativity is shaped by algorithms. Here is what PR and comms leaders need to know about AI this quarter.
On Friday evening, the Ruepoint team joined peers and partners from across the industry in Ireland for the 2025 PRII Communication Impact Awards – an event dedicated to recognising communication that delivers outcomes.
This September, Ruepoint’s team gathered in Pravets, Bulgaria for three days of connection, fun, and a look ahead at what’s next. As a fully remote company, moments like this matter. They give us the chance to step away from our screens, meet colleagues in person, and build the kind of shared energy that shapes our culture.
The most powerful insights come when humans lead and AI supports. AI brings scale and speed; people bring judgment, context, and strategy. Together, they create a balance that delivers clarity no algorithm can achieve on its own.
At this year’s AMEC Global Summit in Vienna, Ruepoint’s Head of Marketing and Communications, Iskren Lilov, introduced a bold new framework for modern communications teams: the cyclical approach to communication.
AI keeps advancing fast, and it’s becoming a core driver of communication, content, and strategy. In Q2 2025, we saw generative AI move from buzzword to baseline, with updates that are reshaping how people search, how brands show up, and how communicators make decisions.
Eight years. That’s eight years of early mornings and big ideas, tight deadlines and breakthrough moments. Eight years of learning, building, growing, and doing it all with people we trust and respect.
This year’s Spotlight Awards had fresh energy and focus, showing how insight, creativity, and strategic planning work together to create meaningful results. It was an honor to be with peers doing work that highlights the changing role of public relations in business, policy, and society.
The 2025 AMEC Global Summit brought together the vibrant community for three days of shared insights, practical tools, and meaningful connection. From informal conversations over coffee to keynote ideas that challenged the status quo, this year’s event highlighted just how far we’ve come and where we’re headed next.
At Ruepoint, we help communications teams build that structure. And as proud members of AMEC, we align our work with the global gold standard in evaluation. Here’s what that looks like in practice.
In just a few weeks, the Ruepoint team will be heading to Vienna for the AMEC Global Summit 2025 – the world’s leading forum for communication measurement and evaluation. From emerging trends in AI and ethics to redefining how we report and prove impact, this year’s programme promises both sharp insight and lively debate.
