Summer is an ideal time to invest in your professional development. Leverage AMEC’s resources to upskills and stay ahead in the evolving field of PR and communications. AMEC offers tools and online courses focused on measurement and evaluation, designed to support both newcomers and seasoned professionals.
Being part of the AMEC community means more than just access to resources; it connects you with a global network of members, partners, clients, academics, and students. This vibrant community fosters the exchange of knowledge and best practices, providing invaluable support as you navigate the complexities of the industry.
This article will explore these resources and how they can help you overcome common challenges, prove your value, and thrive in today’s fast-changing media landscape.
AMEC Integrated Evaluation Framework
Understanding the impact of your communication efforts is crucial. The AMEC Integrated Evaluation Framework provides a comprehensive approach to measurement and evaluation. It helps PR and Comms professionals plan effectively and tell a meaningful measurement story. Work through it in advance of a campaign with your team to define what success looks like at each step. Establish your benchmarks, set and record your KPIs and targets, and later revisit the framework with your results to ensure you are measuring what truly matters.
Explore the online interactive tool to gain practical insights and improve your strategies. The interactive element guides you through the entire process—from aligning objectives, establishing benchmarks, creating a plan, setting targets, to measuring the outputs, out-takes, outcomes, and impact of your work.
Barcelona Principles 3.0
The Barcelona Principles 3.0 present an industry-wide consensus on how to measure PR and evaluation, outlined by AMEC. These seven principles help communications teams focus their efforts on what truly matters. They emphasise transparency, integrity, and the need for a balanced approach. Familiarise yourself with the Barcelona Principles 3.0 to ensure your measurement practices are up to date.
AMEC Certificate in Measurement & Evaluation
For those looking to deepen their expertise, the AMEC Certificate in Measurement & Evaluation is a flagship course that provides in-depth knowledge. This program covers a wide range of topics, including the fundamentals of measurement, advanced evaluation techniques, and the application of AMEC’s frameworks and principles in real-world scenarios. Enroll in this course to gain a recognised certification, enhance your understanding of effective measurement and evaluation practices, and boost your professional credentials.
Foundation Courses
If you’re just starting out, AMEC’s foundation courses are the perfect place to begin. These courses cover the basics of measurement and evaluation, providing a strong foundation for your career. The AMEC Integrated Evaluation Framework Tutorial offers a detailed introduction to using the framework effectively. It guides you through each step, from setting objectives to measuring outcomes and impact, ensuring you understand how to apply these principles in your work. The AMEC Foundation Course is a comprehensive program covering the core concepts of PR measurement and evaluation. It provides essential knowledge and skills, making it an excellent starting point for anyone new to the field. Check out the available foundation courses to get started.
Measurement Month
While the program for Measurement Month 2024 is yet to be announced, it’s an event worth looking forward to. The initiative is an integral part of the AMEC Global Education Programme, offering a month-long series of free events designed to educate communication professionals on best practices and the latest trends in measurement and evaluation. These events are hosted globally by AMEC members and partner organisations, creating a worldwide showcase of knowledge sharing. Stay tuned for more information and make plans to participate in this important event.
2023 AMEC Agency Whitepaper
Stay informed with the latest trends and best practices in measurement and evaluation by reading the 2023 AMEC Agency Whitepaper. This whitepaper sets the agenda for agencies, providing insights to guide your strategies and decisions. Learn about new methodologies and approaches that are shaping the future of measurement and evaluation. It includes analysis, case studies, and expert opinions, making it a valuable resource for professionals looking to improve their agency’s effectiveness. Download the 2023 AMEC Agency Whitepaper and equip your team with the knowledge to excel in the evolving field of measurement and evaluation.
Become a Member
Joining AMEC offers numerous benefits, including access to exclusive resources, networking opportunities, and industry insights. Explore the different membership categories and consider becoming a member to enhance your professional journey.
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