On Friday evening, the Ruepoint team joined peers and partners from across the industry in Ireland for the 2025 PRII Communication Impact Awards – an event dedicated to recognising communication that delivers outcomes.
These awards mark a turning point in how we celebrate success in public relations. Organised by the Public Relations Institute of Ireland, the ceremony puts impact at the centre: strategic clarity, measurable results, and meaningful change.
Spotlight on Public Affairs with Purpose
This year, Ruepoint proudly sponsored the Most Impactful Public Affairs Campaign category – an award that honours campaigns designed to influence policy or shape public discourse in a credible, strategic, and lasting way.
The 2025 award went to Bank of Ireland, for their Fraud Prevention campaign – a timely and well-executed effort that addressed a clear public need and delivered real-world outcomes.
Representing Ruepoint, Steven Herd had the honour of announcing the winner and presenting the award, recognising a campaign that stood out for its purpose, public value, and measurable impact.
A Shared Commitment to Impact
As a long-time partner of PRII, Ruepoint shares the vision behind these awards: that measurement should be about more than media coverage – it should reflect influence, alignment, and strategic value.
Whether it’s through behaviour change, stakeholder alignment or reputation impact, we believe the future of PR lies in demonstrating value beyond traditional metrics. These awards reinforce that shift, and we’re proud to be part of it.
Congratulations to All the Winners
From public awareness campaigns to corporate responsibility initiatives, the 2025 PRII Communication Impact Awards showcased the very best of Irish communication – thoughtful, purpose-driven, and effective.
Congratulations to all the shortlisted teams and winners, and thank you to PRII for leading the way with awards that reflect the direction the industry is heading.
Leave a Comment