Generative AI in Q4: What Matters for Comms
Generative AI shifted in several important ways this quarter, and each one affects how organisations are found, understood and evaluated inside LLMs.
The Power of Annual Reports
Annual reports show you where you’ve been and where you’re headed, making the path to success in PR and Comms clearer. Let’s delve into how annual reports can be leveraged to anticipate industry shifts for a winning PR strategy in 2026, showcase ROI, demonstrate the value of your work, and secure the resources needed to make an impactful difference.
AMEC Measurement Month 2025: Key Takeaways From a Month of Insight
We are glad to contribute once again to AMEC Measurement Month, a key initiative for advancing measurement standards and reinforcing the importance of outcome-driven practice.
Notes from Mumbai: 2025 ICCO Global Summit
Over three days, the summit welcomed delegates from 32 countries with 50 speakers sharing perspectives on how our industry is evolving – from AI transformation and geopolitical risk to ethics, measurement, and leadership. Below are some highlights from the sessions that stood out to me most.
Celebrating Measurement: Ruepoint at the AMEC Awards and AI Day 2025
One celebrated the best of what communication measurement can achieve today; the other explored how we’ll define it tomorrow.
Ruepoint team at the PRII National Conference 2025
The event remains a highlight in our calendar – a chance to engage directly with the people driving meaningful work across sectors, and to connect the dots between communication strategy, measurement, and impact. It’s also an opportunity to share how Ruepoint helps organisations turn data into insight and insight into better decisions.
How to Overcome PR’s Biggest Media Measurement Challenges
Every communicator wants to prove impact. But in a world of dashboards, KPIs and impressions in the millions, the truth is simple: measuring what matters in PR is still one of the industry’s toughest challenges.
A PR Pro’s Guide to Impactful Data Visualisation
Data drives communication today, but numbers alone rarely inspire action. For PR and comms professionals, the challenge is transforming complex media data into visuals that decision-makers can grasp at a glance. That’s where impactful data visualisation comes in. Done well, it makes insights memorable, actionable, and persuasive.
AI & Comms: Insights from Q3 2025
For communicators, these updates highlight both risks and opportunities: from how stories get discovered to how creativity is shaped by algorithms. Here is what PR and comms leaders need to know about AI this quarter.
Celebrating Purpose-Driven Campaigns at the PRII Communication Impact Awards
On Friday evening, the Ruepoint team joined peers and partners from across the industry in Ireland for the 2025 PRII Communication Impact Awards – an event dedicated to recognising communication that delivers outcomes.