Tracking What Matters: Best Practices for PR Measurement
At Ruepoint, we help communications teams build that structure. And as proud members of AMEC, we align our work with the global gold standard in evaluation. Here’s what that looks like in practice.
Ruepoint’s team at the AMEC Global Summit 2025
In just a few weeks, the Ruepoint team will be heading to Vienna for the AMEC Global Summit 2025 – the world’s leading forum for communication measurement and evaluation. From emerging trends in AI and ethics to redefining how we report and prove impact, this year’s programme promises both sharp insight and lively debate.
Celebrating Cultural Diversity – Every Day, Everywhere
This month, in honour of the World Day for Cultural Diversity for Dialogue and Development on May 21, we’re proud to mark a meaningful milestone on that journey and share a small look at some of the cultural traditions from the countries our colleagues call home.
From Data to Strategy: Turning Media Intelligence into Action
In 2025, communication teams aren’t just asked to collect data. They are expected to do something with it. Data is no longer the finish line. It’s the starting point.
Balancing Accuracy, AI, and Trust in Media Intelligence
In today’s media landscape, communication professionals face more complexity than ever before. From fast-breaking news cycles to fragmented digital platforms, the need for accurate, timely, and contextual media intelligence has never been more pressing.
The Power of Data-Driven Decisions in PR and Communications
Not long ago, communications success was measured in clippings, column inches, and coverage volume. A few headlines in the right papers often felt like the final word. But the landscape has shifted. The questions have changed. Today, PR and comms professionals are being asked to show more than output. They’re being asked to prove impact.
How Important Are AI Mentions for Your Brand?
In 2025, AI isn’t just generating content – it may also be starting to influence how people discover and understand brands. Tools like ChatGPT and Perplexity are becoming everyday companions for research, learning, and decision-making. While they don’t produce news stories or traditional media content, they do surface brand names, summarise messaging, and shape the context in which people encounter information.
How PRII’s Awards Are Redefining Impact
PRII Communication Impact Awards briefing was a great reminder of the growing ambition within the communications industry in Ireland. It was also a clear sign that our approach to measurement is evolving — and that the word “impact” is beginning to truly matter.
Unlocking the Power of Insight Measurement Reports
At some point, every brand faces a familiar challenge. You have data – lots of it. Media mentions, social listening reports, sentiment scores. The numbers go up, the numbers go down. But what do they actually mean?
Key Insights from PRovoke EMEA Summit 2025
The event was well curated to focus on the most important questions around the future of PR, influence, and engagement. The sessions covered everything from navigating global soft power to managing brand integrity in a time of digital deception. Here are the key takeaways that have me reflecting on the changing dynamics of the PR world.