Generative AI in Q4: What Matters for Comms
Generative AI shifted in several important ways this quarter, and each one affects how organisations are found, understood and evaluated inside LLMs.
Notes from Mumbai: 2025 ICCO Global Summit
Over three days, the summit welcomed delegates from 32 countries with 50 speakers sharing perspectives on how our industry is evolving – from AI transformation and geopolitical risk to ethics, measurement, and leadership. Below are some highlights from the sessions that stood out to me most.
Celebrating Measurement: Ruepoint at the AMEC Awards and AI Day 2025
One celebrated the best of what communication measurement can achieve today; the other explored how we’ll define it tomorrow.
AI & Comms: Insights from Q3 2025
For communicators, these updates highlight both risks and opportunities: from how stories get discovered to how creativity is shaped by algorithms. Here is what PR and comms leaders need to know about AI this quarter.
The AI–Human Balance: Why AI Won’t Replace Media Analysts
The most powerful insights come when humans lead and AI supports. AI brings scale and speed; people bring judgment, context, and strategy. Together, they create a balance that delivers clarity no algorithm can achieve on its own.
AI Q2 2025: GEO, Smarter Prompts & Progress
AI keeps advancing fast, and it’s becoming a core driver of communication, content, and strategy. In Q2 2025, we saw generative AI move from buzzword to baseline, with updates that are reshaping how people search, how brands show up, and how communicators make decisions.
Balancing Accuracy, AI, and Trust in Media Intelligence
In today’s media landscape, communication professionals face more complexity than ever before. From fast-breaking news cycles to fragmented digital platforms, the need for accurate, timely, and contextual media intelligence has never been more pressing.
How Important Are AI Mentions for Your Brand?
In 2025, AI isn’t just generating content – it may also be starting to influence how people discover and understand brands. Tools like ChatGPT and Perplexity are becoming everyday companions for research, learning, and decision-making. While they don’t produce news stories or traditional media content, they do surface brand names, summarise messaging, and shape the context in which people encounter information.
The AI Race in Q1 2025: Big Moves, Challenges, and What’s Next
From China’s growing influence in AI to the latest progress in artificial general intelligence (AGI) and the rise of AI agents as active team members, this quarter has set the stage for what’s next.
AI in Q4: Transformative Trends for Businesses
This quarter has seen key developments such as the rise of autonomous AI agents, advancements in generative AI tools, and increasing focus on ethical considerations and regulatory compliance.
