The Ultimate Media Intelligence Glossary for PR Professionals
Without a clear understanding of key terms and concepts, you may miss critical insights, misinterpret data, and ultimately make ineffective decisions that affect outcomes. This glossary is here to help, breaking down the most important concepts in media monitoring and analysis.
How to Be Noticed by the Media: 6 Key Steps for PR and Comms Professionals
As a global media intelligence company, we understand how important media visibility is to building reputation, generating leads, and earning trust. Here are six actionable tips to help PR and Comms professionals stand out and get noticed.
Charting H1 2024: Hottest Topics in Irish Media
The first half of 2024 was marked by a whirlwind of global events, reflected in the media landscape. From ongoing geopolitical tensions to the persistent housing crisis and climate change concerns, a diverse array of topics captured media attention across Ireland.
Why personalised news briefings are essential for the C-suite
Starting the day with a cup of coffee and a personalised mailing with insights. That’s how the success story of an executive begins. The C-suite makes decisions that can impact an entire company, its employees, and stakeholders. The need for accurate, timely information is more critical than ever.
Crisis Management: A Guide for Comms teams
In a crisis, every second counts, and timely information is your ally. Regularly monitoring and analysing your brand’s reputation is crucial to identifying potential threats and opportunities. In this blog post, we’ll explore the fundamentals of effectively handling crises, highlighting the significance of timely information in preserving your success.
Charting 2024: Hottest Topics in Irish Media
We are once again revealing the biggest topics in the Irish media – our annual guide to discussion points at the end of the year. Identifying these focal points is essential for PR and communications professionals to seize opportunities (and navigate limitations) for securing media coverage.
Unifying Media Intelligence Services: A Centralised One-Stop Shop
In the dynamic world of PR and Communications, professionals gracefully juggle multiple roles, akin to modern-day Shivas. They seamlessly manage media relations over the phone with one hand, meticulously craft press releases with another, and even hold their head due to a headache with yet another. The list of tasks seems endless.
Sector-Based Monitoring: Steering Automotive Brands to Success
In the race to define the future of mobility, it’s not just about speed. It’s about the direction. Through sector-based media monitoring, automotive brands can secure their path forward. Every brand, model, and mention speak of a world where we’re not just driving cars but driving change.
Time-Saving Solutions: Prioritising Relevant Content with Alerts
Time is our most valuable asset. As a PR professional, you might find yourself constantly juggling too many tasks at once and having difficulties prioritising what is important, wasting valuable time over the wrong things. As a result, you are constantly under pressure while trying to keep up, because there is just so much to do and remember.
Media Monitoring Audit as a Service: Bridging Metrics and Communication Objectives
Executing a PR and comms strategy can be an exhilarating ride, but the quest for success is both thrilling and challenging. Measuring and interpreting results can often feel like navigating a labyrinth of uncertainties. Fear not, for we present the ultimate solution: the Media Monitoring Audit, your loyal ally for data-driven triumphs.
