The Power of Annual Reports
Annual reports show you where you’ve been and where you’re headed, making the path to success in PR and Comms clearer. Let’s delve into how annual reports can be leveraged to anticipate industry shifts for a winning PR strategy in 2026, showcase ROI, demonstrate the value of your work, and secure the resources needed to make an impactful difference.
How to Overcome PR’s Biggest Media Measurement Challenges
Every communicator wants to prove impact. But in a world of dashboards, KPIs and impressions in the millions, the truth is simple: measuring what matters in PR is still one of the industry’s toughest challenges.
A PR Pro’s Guide to Impactful Data Visualisation
Data drives communication today, but numbers alone rarely inspire action. For PR and comms professionals, the challenge is transforming complex media data into visuals that decision-makers can grasp at a glance. That’s where impactful data visualisation comes in. Done well, it makes insights memorable, actionable, and persuasive.
The AI–Human Balance: Why AI Won’t Replace Media Analysts
The most powerful insights come when humans lead and AI supports. AI brings scale and speed; people bring judgment, context, and strategy. Together, they create a balance that delivers clarity no algorithm can achieve on its own.
Tracking What Matters: Best Practices for PR Measurement
At Ruepoint, we help communications teams build that structure. And as proud members of AMEC, we align our work with the global gold standard in evaluation. Here’s what that looks like in practice.
From Data to Strategy: Turning Media Intelligence into Action
In 2025, communication teams aren’t just asked to collect data. They are expected to do something with it. Data is no longer the finish line. It’s the starting point.
Balancing Accuracy, AI, and Trust in Media Intelligence
In today’s media landscape, communication professionals face more complexity than ever before. From fast-breaking news cycles to fragmented digital platforms, the need for accurate, timely, and contextual media intelligence has never been more pressing.
The Power of Data-Driven Decisions in PR and Communications
Not long ago, communications success was measured in clippings, column inches, and coverage volume. A few headlines in the right papers often felt like the final word. But the landscape has shifted. The questions have changed. Today, PR and comms professionals are being asked to show more than output. They’re being asked to prove impact.
How Important Are AI Mentions for Your Brand?
In 2025, AI isn’t just generating content – it may also be starting to influence how people discover and understand brands. Tools like ChatGPT and Perplexity are becoming everyday companions for research, learning, and decision-making. While they don’t produce news stories or traditional media content, they do surface brand names, summarise messaging, and shape the context in which people encounter information.
How PRII’s Awards Are Redefining Impact
PRII Communication Impact Awards briefing was a great reminder of the growing ambition within the communications industry in Ireland. It was also a clear sign that our approach to measurement is evolving — and that the word “impact” is beginning to truly matter.
