How PRII’s Awards Are Redefining Impact
PRII Communication Impact Awards briefing was a great reminder of the growing ambition within the communications industry in Ireland. It was also a clear sign that our approach to measurement is evolving — and that the word “impact” is beginning to truly matter.
Unlocking the Power of Insight Measurement Reports
At some point, every brand faces a familiar challenge. You have data – lots of it. Media mentions, social listening reports, sentiment scores. The numbers go up, the numbers go down. But what do they actually mean?
The Ultimate Media Intelligence Glossary for PR Professionals
Without a clear understanding of key terms and concepts, you may miss critical insights, misinterpret data, and ultimately make ineffective decisions that affect outcomes. This glossary is here to help, breaking down the most important concepts in media monitoring and analysis.
How to get started with media measurement
For PR and communications professionals, measurement is the key to understanding effectiveness, demonstrating value, and refining future strategies. This guide walks through the foundational steps of media measurement, helping professionals build a sustainable framework that delivers actionable insights.
Upskill with AMEC’s tools and online courses
Summer is an ideal time to invest in your professional development. Leverage AMEC’s resources to enhance your skills and stay ahead in the evolving field of PR and communications.
Why personalised news briefings are essential for the C-suite
Starting the day with a cup of coffee and a personalised mailing with insights. That’s how the success story of an executive begins. The C-suite makes decisions that can impact an entire company, its employees, and stakeholders. The need for accurate, timely information is more critical than ever.
How to demonstrate PR value to the C-suite
Learn how to speak the language of the C-Suite by understanding their priorities and concerns and tailor your communication accordingly. Speak in terms of business impact, ROI, and strategic value to resonate with top-level executives. Here are tips how to do this.
Elevating PR Standards: Insights from the Updated PRCA Charter
The 2024 edition of the Client Consultancy Partnership Charter is designed to help PR professionals and their clients work together efficiently and achieve measurable outcomes. The Charter highlights the importance of strong client-consultancy relationships and clear communication as vital partnerships.
Webinar insights: How to take your data visuals from finger painting to fine art
In a webinar organised by FIBEP Amrita Sidhu (Managing Director, Medianet) and Raina Lazarova covered the basics and examples from our businesses, as well as great examples from outside the business. We believe that when done well, data visualisation ensures that stakeholders can quickly grasp critical insights from data and base decisions on it.
How to effectively measure mis- and disinformation
Telling fact from fiction is tough. Misinformation and disinformation are everywhere, confusing discussions and weakening trust in truth. For brands and organisations trying to stay honest and connect with their audiences, this is a big problem. In PR and communication, spotting and tackling false information in online news is tricky. With so much information out there, it’s easy to get distracted and lost in the noise, making it hard for people to stay informed and think critically.
