Recognising Purpose at the 2025 PRCA Spotlight Awards
This year’s Spotlight Awards had fresh energy and focus, showing how insight, creativity, and strategic planning work together to create meaningful results. It was an honor to be with peers doing work that highlights the changing role of public relations in business, policy, and society.
Big Ideas from the AMEC Global Summit 2025
The 2025 AMEC Global Summit brought together the vibrant community for three days of shared insights, practical tools, and meaningful connection. From informal conversations over coffee to keynote ideas that challenged the status quo, this year’s event highlighted just how far we’ve come and where we’re headed next.
Key Insights from PRovoke EMEA Summit 2025
The event was well curated to focus on the most important questions around the future of PR, influence, and engagement. The sessions covered everything from navigating global soft power to managing brand integrity in a time of digital deception. Here are the key takeaways that have me reflecting on the changing dynamics of the PR world.
How to get started with media measurement
For PR and communications professionals, measurement is the key to understanding effectiveness, demonstrating value, and refining future strategies. This guide walks through the foundational steps of media measurement, helping professionals build a sustainable framework that delivers actionable insights.
The shifting social media landscape: What it means for PR and Measurement
The pace of change is relentless, with platforms launching new features, audiences shifting allegiances, and algorithms being constantly updated. In this article, we’ll explore how these shifts impact PR and measurement and why understanding them is crucial for staying ahead in the evolving media landscape.
Navigating Communications in 2025: Key Insights from Team Ruepoint
The perspectives shared here are a compass for PR and communications professionals determined to lead with strategy, adapt with purpose, and connect with humanity.
AMEC Measurement Month 2024 Wrap up
November has been an inspiring journey of learning, sharing, and celebrating the art and science of communication measurement and evaluation. Once again, AMEC Measurement Month brought together professionals from all over the world to exchange ideas, best practices, and innovations in the field.
ESG Communication Masterclass: 6 Key Takeaways
The masterclass tackled pressing issues such as how to balance profitability and sustainability, avoid greenwashing pitfalls, and engage stakeholders meaningfully. In a world where scrutiny is intensifying and public expectations are high, the need for transparent, impactful ESG communication has never been greater.
Effective Crisis Communication in the Age of AI: 5 Key Takeaways
In our recent webinar on Effective Crisis Communication in the Age of AI, we explored how artificial intelligence transforms the way organisations handle crises. This session was part of AMEC’s Measurement Month, an initiative aimed at elevating the communication profession by highlighting the importance of measurement and insights.
A Day at the PRWeek Measurement Conference 2024
As proud partners of the event, it was a privilege to contribute to the conversation, connect with industry professionals, and showcase Ruepoint’s commitment to advancing communications measurement. From sharing insights at our booth to engaging with thought leaders during panel discussions, the day was packed with opportunities to learn, network, and inspire. Here are some key highlights from my experience there.
